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	<title>Jeremy Hall - Confessions of a serial entrepreneur</title>
	<link>http://www.jeremyhall.co.uk</link>
	<description>Three years to build a company and then sell it for over £1m...follow the journey</description>
	<lastBuildDate>Mon, 21 Nov 2011 08:16:04 +0000</lastBuildDate>
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		<title>30 plus &#8220;Dear John&#8221; letters</title>
		<description><![CDATA[A small £400 advert in a local paper has resulted in 30 replies. At the time of writing this, the CV&#8217;s are still arriving. The man who sent his CV in from India will not be getting the job, it does help if you at least live in Europe! The three or four people who [...]]]></description>
		<link>http://www.jeremyhall.co.uk/2011/11/30-plus-dear-john-letters/</link>
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		<title>Getting our data for free</title>
		<description><![CDATA[I have an idea that will mean all the data we get will be free to us. In simple terms, we collect data on a specific market, i.e. waste recycling companies, then sell this data to companies in this market. I am going to test it with a targeted sector to see what success we [...]]]></description>
		<link>http://www.jeremyhall.co.uk/2011/11/getting-our-data-for-free/</link>
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		<title>Creating a database to market to</title>
		<description><![CDATA[We already have a significant amount of data. Regardless, we intend to build a database of suppliers that we can market our business to in 2012. In the twenty plus years I have been working, I can count on one hand the companies that have focused on building a quality database &#8211; and then spending [...]]]></description>
		<link>http://www.jeremyhall.co.uk/2011/11/creating-a-database-to-market-to/</link>
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		<title>Our marketing budget for 2012</title>
		<description><![CDATA[One of our key marketing challenges is setting the budget. It can be as big or as little as we want. For a few thousand pounds a year we could accomplish quite a bit. With the internet, our shop window can be viewed all around the world for what is a relatively small investment. Add [...]]]></description>
		<link>http://www.jeremyhall.co.uk/2011/11/our-marketing-budget-for-2012/</link>
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		<title>Mr. Tao and his marketing budget</title>
		<description><![CDATA[At Wyse Leasing we employed a Marketing Manager. Simon Tao was a dedicated and resourceful employee who presented to our board of directors every month. Somehow, this 1/2 hour presentation went on for two hours &#8211; he just seemed to monopolize our time. He was a fountain of knowledge when it came to our customers [...]]]></description>
		<link>http://www.jeremyhall.co.uk/2011/11/mr-tao-and-his-marketing-budget/</link>
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		<title>Marketing day</title>
		<description><![CDATA[Reading Nigel Botterill&#8217;s book, he notes that every day he spends his first two working hours on marketing. His door is firmly locked between 7:30am and 9:30am. For me this is not practical, but I do agree with having dedicated time focusing on marketing activity every week. Being a person who is sales focused, I [...]]]></description>
		<link>http://www.jeremyhall.co.uk/2011/11/marketing-day/</link>
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		<title>Collating the data for the new website</title>
		<description><![CDATA[Google and other search engines pick up words and phrases and based on the relevance of them to your site, and will decide where to put you in their ranking. We all know, you have to be on the first page of Google at worst, and at the very least in the top three listings [...]]]></description>
		<link>http://www.jeremyhall.co.uk/2011/11/collating-the-data-for-the-new-website/</link>
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		<title>Our new website</title>
		<description><![CDATA[I am not an expert on web development or SEO, but we will need to be. By the end of 2012, I want our www.westwon.co.uk website to be at the top of Google rankings. I may have mentioned this before, but it is incredible how so many companies develop a site then leave it alone. [...]]]></description>
		<link>http://www.jeremyhall.co.uk/2011/11/our-new-website/</link>
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		<title>How to give someone a target in a role without targets?</title>
		<description><![CDATA[Yes, even the Marketing Manager will have a target, a highly difficult task as it is very difficult to measure success from marketing activities. We have is slightly easier as presently no business comes via the web and we have been undertaking no PR over the last few years. With every business opportunity that come [...]]]></description>
		<link>http://www.jeremyhall.co.uk/2011/11/how-to-give-someone-a-target-in-a-role-without-targets/</link>
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		<title>Marketing Managers job role</title>
		<description><![CDATA[This must be a great job for someone. We have advertised the role as highly flexible hours, term time only where the individual can even work at home. Whilst that may be exactly what someone is looking for, being honest, I do not think the role will be that interesting as I can see most [...]]]></description>
		<link>http://www.jeremyhall.co.uk/2011/11/marketing-managers-job-role/</link>
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