I spend the day researching the internet to do with an idea I have. Normally I would be the first to say what it is, but with this idea, I feel it best to keep quiet for now. All too often it is easy to get carried away with an idea and not carry out the correct due diligence and research. I think one of the key reasons why so many businesses fail is that the business owner embarks on setting up a company for the wrong reasons. They might have lost their job or have just had enough of their current employer. They may look at successful people, mentally put them down and think they can do a better job. Too many people get carried away with the excitement of setting up a company. All of a sudden the budding entrepreneur dreams about all the money they are going to make and how people will be talking about their business acumen.
So today, I picked up the phone and called companies selling a particular product. I do not like lying, but I had to have a story that I was a buyer. First thing I found interesting is how many companies do not bother even taking your details or getting back to you. Conflicting ideas and advise is rife. Some people I spoke to were very knowledgeable, but clearly not sales people.
At the end of the day, I decide to write down a SWOT analysis on my idea