Jeremy Hall – Confessions of a serial entrepreneur

Three years to build a company and then sell it for over £1m…follow the journey

24 August
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Feeding the newborn

After three weeks away I come back and review the sales figures and activity for our Meeting Book division at Who’s Who. Our team is new, with one of the sales people being new to the role of sales.

 A new business needs hand holding every day. The team needs to be motivated, trained, and generally fed positive signals to give the individuals belief in themselves. The fact that I have come back from holiday and we are a million miles from where we should be is not their fault, I have to take responsibility.

 A new team does not know the boundaries and like a newly born child/animal, they have to stay close to their mother and learn what works, does not work and what they can and cannot do. They fear doing something wrong so what I would think is acceptable, can be deemed to be a risk to them. Without having the knowledge of an older and wiser person, thinking outside the square and being creative are skills they have to learn.

Like our young children, all messages needs to be very clear and simple. I was once told that when you speak to a three year old and you want them to go to bed, you just say “bed.” Simple and to the point!

 
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