Jeremy Hall – Confessions of a serial entrepreneur

Three years to build a company and then sell it for over £1m…follow the journey

27 April
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London

The West End of London on a hot day is just a fantastic experience. There is a positive successful feeling about the place. Wealth is everywhere, Rolls Royce and Bentley’s are common place.

A big regret of mine is not setting up an office in London in my early years. My wife (then girlfriend) was working for Xerox just of Oxford Street and had a flat in London. It would have been so easy for me to set up shop in the West End and service the needs of 10% plus of the UK business population only a tube or taxi journey away.

When we did open an office for Who’s Who in Old Bond Street, we had a great time. However, we never really put the life we needed into the office and at £42k per year for rent and rates for a 600 square foot office, the costs became prohibitive.

I still feel a London base for our company is a must. It would be naive to say the streets are paved with gold, but there is a massive amount of wealth and business in London. It does rub off on you. Every time I visit, which is probably every week, I have this desire to work up there on a more permanent basis.

The evening was completed with a meal at The Ivy, the restaurant for the rich and famous. A quick scout around discovered there was no noteworthy individual tucking into their Caesar Salad. The place was full, clearly no recession here.

 
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