BTR
The evening meal last night was with the Board of Directors of BTR (UK) Limited, a company where I have been a shareholder since 2003.
The business of computer recycling and secure data removal has expanded fast over the last few years, especially since the European directive on “Waste Electronic and Electrical Emissions” (WEEE) was introduced. When we looked at acquiring the company back then, there were 22 competitors on Google, now there are 300 ranging from “a man with a van” to subsidiaries of large blue chip IT companies.
It is a tough competitive market, but to be fair to the team, they have kept the costs down and are winning new customers. They rebranded and have the strap line “Britain’s Trusted Recycler”. BTR used to stand for Belmont Technology Recycling when it was owned by the Americans.
What was interesting in our meeting was that all the management team were the first people to accept a salary sacrifice or no salary as the case may be. I know how they feel and there certainly is a lot of business owners and directors up and down the country in the same position at the moment.
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