Tyre kicker
Late last year we exhibited at the New Business Start Up Show in London. It was our first foray into an exhibition and the first time in over ten years that I had invested into this form of marketing. As we know, it is expensive and time consuming to put a stand together, then to manage it and follow up. A massive amount of work went on behind the scenes in our company to make it come together.
We were highly proactive, we did take in business and generated awareness. Did we make a profit out of it, no. Will we do it again, no. However, one very positive thing did come out of it.
One of our Who’s Who book entrants came onto the stand. A young person, casually dressed hung around to I was free. First impressions are not always good. I assumed, incorrectly, he was tyre kicker. He quickly qualified himself as a highly intelligent and successful individual – not by showing off – but just by his general demeanor and conversation.
The opportunities that can come from joint projects with this person and his company will be big. He has very successfully generated 2.5m opt in e-mails in the UK on the back of some clever ideas. We have a brand (in Who’s Who) that he feels has lots of scope.
Our meeting today was to discuss some of these ideas. Sure enough, he like his colleagues at the internet marketing business were dressed in jeans. The ideas covered Who’s Who, leasing and even my light bulb business. We are now both hoping that very soon we can turn our enjoyable chats into something more tangible.
It did make me think though, never judge a person’s success by age or the way they dress.
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