Forging ahead
My meeting with my business partner went well last Thursday. My colleague who is very talented in marketing, brand development and the web had done her research and presented some excellent ideas. The company that does our web design came across as knowledgeable and creative.
Most importantly, I really do feel this project is being moved to the front of the agenda at General Lamps. We may not have a documented plan yet, but we are mentally setting a launch date of the 1st September. We will keep to our original plan of viewing a small number of companies who can offer the same service. I agree with the MD, it is a time consuming expensive exercise to build a really good web brand and we should invest time now undertaking the research before making a commitment to what supplier(s) to go for.
By the end of April, I intend to have a documented plan as to exactly what suppliers we are to use and how this project is to take shape.
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