My cottage industry
We have sold 93 plaques this month. (They are a high quality polished wooden plaque to hang on the reception wall). In simple terms they confirm your company features in one of our Who’s Who publications.
It is a high margin “cottage industry”. At £29.95 each, it will not make me the £1m in three years, but it does help with the cash flow and covers some overhead. Now most people will expect that these are put together by an OAP, return to work mother or Eastern European worker.
Will the people who receive these plaques laugh, or be stunned if they knew it was the multimillionaire Chairman of the company that puts them together in his study? Clearly it is a total waste of my time to undertake this task, time that could be better spent on strategy, but it’s great fun and very therapeutic. “Getting your hand dirty” or manual labour sometimes is not such a bad thing. At least when we are selling 93 every day, I can say to myself that I have done the job and have completed the time and motion study.
p.s. I am just about to start putting together 30 plaques.
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