Jeremy Hall – Confessions of a serial entrepreneur

Three years to build a company and then sell it for over £1m…follow the journey

28 January
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Keep the faith, hold the line

This story has been hijacked today from someone I know.  It’s a story of the French army and Wellington.

The French army marched in columns and strategically wanted to have a quick win by overrunning the enemy. Wellington, with a smaller army won the battle by having his men in a square. They could have been over run, but they held their nerve and held the square. Wounded soldiers were put in the middle of the square so the French could not see their vulnerability as a unit. One soldier reloaded, one shot. The square got smaller as Wellington’s men were killed or injured.  The cavalry arrived and Wellington was alive to rejoice in his glory.

Back to twenty-ten. As an entrepreneur, I have daily setbacks and grief to deal with. If you have creditors on you back, hold the line, things will improve, the cavalry will arrive!

 
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